ITC’s instant noodles brand Sunfeast Yippee has launched the ‘Sunfeast Yippee Ki Saucy Googly’ campaign to promote its Sunfeast Yippee Saucy Masala.
The campaign features the brand’s ambassador Mahendra Singh Dhoni and aims to introduce consumers to two ‘culinary googlies’ in one pack of Sunfeast YiPPee: one is the Saucy Masala – the red noodle block that gives the noodles a tangy and distinctive colour, and the ‘chatpata tastemaker’ that infuses the tomato sauce flavour in the noodles.
The TVC shows Dhoni having tasted Sunfeast Yippee Saucy Masala and vouching for the culinary googly over the cricketing one.
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