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The new syndicated product aims to bring consistency and transparency to OTT viewership measurement for India’s media, advertising and content ecosystem.
The appointment expands Three Fourth Solutions’ education portfolio, with a focus on social media, content and integrated digital campaigns.
Tomorrow’s CMOs won’t just brief agencies on campaigns, they’ll brief product teams on journeys.
As part of the transaction, Jain will transition fully to managing Lionsgate Play and exit Lionsgate.