The ad, supported by cinema online and print activity, marks somewhat of a departure for German beer advertising, so often characterised by deep booming voiceovers and panoramic views of glistening lakes, reports Marketing Magazine UK.
Reminds us of the famous ‘If’ by Kipling. Refreshing way to play it. They’ve done it right, we think.
Have a great work week.
Agency: Amsterdam Worldwide
Creative: Richard Gorodecky, executive creative director
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