Campaign India Team
Feb 24, 2014

MMGB: Three's '#SingItKitty'

Watch the ad film conceived by Wieden & Kennedy

Kickstart your working week by watching this TVC and online campaign rolled out by mobile network provider, Three.

The film features an 80's pop song and a CGI cat. Wieden & Kennedy created the spot, in which a girl mimes to Starship’s We Built This City as she cycles round a cul-de-sac with a CGI cat in her bike basket. Three has also launched a website on which users can create a personalised version of the ad using their own photos.

Source:
Campaign India

Related Articles

Just Published

18 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

18 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

19 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

20 hours ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.