Watch the ad film conceived by Wieden & Kennedy
Kickstart your working week by watching this TVC and online campaign rolled out by mobile network provider, Three.
The film features an 80's pop song and a CGI cat. Wieden & Kennedy created the spot, in which a girl mimes to Starship’s We Built This City as she cycles round a cul-de-sac with a CGI cat in her bike basket. Three has also launched a website on which users can create a personalised version of the ad using their own photos.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.
.png&h=268&w=401&q=100&v=20170226&c=1)
Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.
Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.
+(1).jpg&h=268&w=401&q=100&v=20170226&c=1)
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
