The Work
Campaign India Team
Jun 13, 2016

MMGB: Surf Excel warms hearts in Pakistan this Ramadan, celebrates kids lending a helping hand

View the film conceptualised by Lowe Lintas here

The holy month of Ramadan sees quite a few heartwarming films from the region. This year is no exception.
 
We’ve already seen one wonderful piece of work for Surf Excel, which builds on the brand’s ‘Daag Achche Hain’ platform with an endearing story featuring kids.
 
This is in sync with what the brand unveiled for the Indian market recently.

Not a bad way to start the week. Have a good one.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

India signs off Cannes 2025 with 32 Lions, one Silver

1 India signs off Cannes 2025 with 32 Lions, one Silver

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Nostalgia sells, but only when it’s designed to remember

3 Nostalgia sells, but only when it’s designed to remember

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

5 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Kuku FM launches Kuku TV targeted at mobile-first viewers

7 Kuku FM launches Kuku TV targeted at mobile-first viewers

Mark Read to step down as WPP CEO after seven years

8 Mark Read to step down as WPP CEO after seven years

Pepsi’s ‘Stiiiiing’ shows culture beats branding

9 Pepsi’s ‘Stiiiiing’ shows culture beats branding

Are awards Fundamental?

10 Are awards Fundamental?

Related Articles

MMGB: Surf Excel warms hearts in Pakistan this Ramadan, celebrates kids lending a helping hand
The Work
Jun 13, 2016
Campaign India Team

MMGB: Surf Excel warms hearts in Pakistan this ...

Surf Excel ushers in Diwali with warm Daag Achche Hain script, shows kids spreading festive spirit
The Work
Oct 27, 2016
Campaign India Team

Surf Excel ushers in Diwali with warm Daag Achche ...

How can marketers make better Ramadan ads?
Marketing
Apr 12, 2021
Surekha Ragavan

How can marketers make better Ramadan ads?

Surf Excel spurs movement to ‘Clean Up India’, with kids on song
Advertising
Jun 01, 2015
Campaign India Team

Surf Excel spurs movement to ‘Clean Up India’, with ...

Just Published

WPP, DDB and Publicis Conseil win creative company, network and agency of year at Cannes Lions 2025
Advertising
1 day ago
Gideon Spanier

WPP, DDB and Publicis Conseil win creative company, ...

Winners announced on final night at Palais.

Professionals from 21 agencies win Young Lions 2025 awards
Awards
1 day ago
Campaign India Team

Professionals from 21 agencies win Young Lions 2025 ...

Australia, Canada, Norrway, South Africa win two Young Lions each; Indian agency MAP acts as brief-setting partner for Design category.

India signs off Cannes 2025 with 32 Lions, one Silver
Awards
1 day ago
Campaign India Team

India signs off Cannes 2025 with 32 Lions, one Silver

No wins in top-tier categories on final day, but India’s tally climbs to 32 Lions—marking a modest creative momentum shift.