Campaign India Team
Jun 13, 2016

MMGB: Surf Excel warms hearts in Pakistan this Ramadan, celebrates kids lending a helping hand

View the film conceptualised by Lowe Lintas here

The holy month of Ramadan sees quite a few heartwarming films from the region. This year is no exception.
 
We’ve already seen one wonderful piece of work for Surf Excel, which builds on the brand’s ‘Daag Achche Hain’ platform with an endearing story featuring kids.
 
This is in sync with what the brand unveiled for the Indian market recently.

Not a bad way to start the week. Have a good one.
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Eight ways to leverage AI and optimise your ...

From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Global marketer Tyler McConville explains.

8 hours ago

Ministry of Mines hunts for new integrated social ...

The pitch is currently taking place in New Delhi, with the chosen agency looking to be onboarded for the duration of one year.

10 hours ago

Coca-Cola India backs women’s hockey in new CSR ...

The brand has committed to providing specialised training, nutrition, and equipment to women hockey players at the domestic league level.

11 hours ago

Havas India bolsters leadership across network

The promotions include changes at Havas Worldwide India, Conran Design Mumbai, and Havas CX India, which are part of the Havas Creative Network.