Campaign India Team
Mar 09, 2015

MMGB: Race For Life

Watch the film conceptualised by Mother here

Race For Life,an all-woman running event that raises tens of millions of pounds for Cancer Research UK each year, is back and ready to take the fight to cancer. 

It has released a TV ad, created by Mother. The spot features rousing imagery asking the female racers to  lace up their trainers and 'come and show cancer that hell hath no fury like a woman in pink'. 

Get active, Get Involved!

(The story first appeared on 

Campaign India

Related Articles

Just Published

2 days ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

2 days ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

2 days ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India