Watch the film conceptualised by Mother here
Race For Life,an all-woman running event that raises tens of millions of pounds for Cancer Research UK each year, is back and ready to take the fight to cancer.
It has released a TV ad, created by Mother. The spot features rousing imagery asking the female racers to lace up their trainers and 'come and show cancer that hell hath no fury like a woman in pink'.
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(The story first appeared on campaignlive.co.uk)
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