Campaign India Team
Mar 09, 2015

MMGB: Race For Life

Watch the film conceptualised by Mother here

Race For Life,an all-woman running event that raises tens of millions of pounds for Cancer Research UK each year, is back and ready to take the fight to cancer. 

It has released a TV ad, created by Mother. The spot features rousing imagery asking the female racers to  lace up their trainers and 'come and show cancer that hell hath no fury like a woman in pink'. 

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(The story first appeared on campaignlive.co.uk) 

Source:
Campaign India