MMGB: Pepsi takes its swag to a music anthem featuring Badshah, Disha Patani and Tiger Shroff
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Apr 08, 2019 04:19:00 AM | Video | Campaign India Team Share -
Start your work week with this Pepsi's music anthem featuring Badshah, Disha Patani and Tiger Shroff.
The anthem is a part of the brand's 'Har ghoont mein swag' campaign that was released earlier this year.
Tarun Bhagat, director-marketing, hydration and cola, PepsiCo India, said, “Pepsi has always had a close connection with music, and has worked with the most iconic superstars to create powerful pieces of culture around the world. This summer, it’s bringing that same magic alive here – creating an anthem for India’s super confidence, it’s unshakeable self-belief, it’s unassailable Swag. With Badshah dropping the bass on our baseline #HarGhoontMeinSwag, Disha Patani and Tiger Shroff burning up the screen with their dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we’re hoping to have India singing the song right back at us.”
The anthem has been released by T-Series.