MMGB: Meet Grant and laugh at the 'trauma of a career in advertising'

The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.

Oct 15, 2018 05:10:00 AM | Video | Campaign APAC Team

The Australian ad agency Cumins & Partners has launched a brilliant and hilarious parody of the award-winning road safety campaign 'Meet Graham', highlighting some of the hardships of working in the ad industry. 

It features 'Grant', an overweight white man, who comes "complete with ears that filter out conflicting opinions", "unusually thick skin" and "a completely removable spine for client meetings", according to the dryly narrated voiceover. 

The campaign was originally created for the Melbourne Advertising and Design Club to promote their awards night. "The film proves once and for all that there is no substitute for an original thought... except parodying someone else" reads the agency's media release. 

CREDITS

Client: MADC
Agency: Cummins & Partners
Creatives: Chris Ellis, Heath Collins, Liam Jenkins
MADC sub-committee: Adrian Bosich, Ed Howley, Elle Bullen, Tracy Proposch, Nicky Finlay.
Thanks to: Matt Stoddart, Connor Beaver, Sarah McGregor, Emma Robbins.

Production Company: //Thirteen & Co
Director: Armand de Saint-Salvy
Producer: Charity Downing
Executive Producer: Roy De Giorgio
Colourist: Matt Fezz
Post production: Hogarth
Motion Graphics: Kane Dixon
Post Producer: Cat Park
Audio Mix: Bang Bang Studios
Sound Designer: Rob Stephens
Sound Producers: Polly McGregor