Campaign APAC Team
Oct 15, 2018

MMGB: Meet Grant and laugh at the 'trauma of a career in advertising'

The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.

The Australian ad agency Cumins & Partners has launched a brilliant and hilarious parody of the award-winning road safety campaign 'Meet Graham', highlighting some of the hardships of working in the ad industry. 

It features 'Grant', an overweight white man, who comes "complete with ears that filter out conflicting opinions", "unusually thick skin" and "a completely removable spine for client meetings", according to the dryly narrated voiceover. 

The campaign was originally created for the Melbourne Advertising and Design Club to promote their awards night. "The film proves once and for all that there is no substitute for an original thought... except parodying someone else" reads the agency's media release. 

CREDITS

Client: MADC
Agency: Cummins & Partners
Creatives: Chris Ellis, Heath Collins, Liam Jenkins
MADC sub-committee: Adrian Bosich, Ed Howley, Elle Bullen, Tracy Proposch, Nicky Finlay.
Thanks to: Matt Stoddart, Connor Beaver, Sarah McGregor, Emma Robbins.

Production Company: //Thirteen & Co
Director: Armand de Saint-Salvy
Producer: Charity Downing
Executive Producer: Roy De Giorgio
Colourist: Matt Fezz
Post production: Hogarth
Motion Graphics: Kane Dixon
Post Producer: Cat Park
Audio Mix: Bang Bang Studios
Sound Designer: Rob Stephens
Sound Producers: Polly McGregor

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Edelweiss Tokio Life dramatises need for 'double insurance'
Premium
1 hour ago

Edelweiss Tokio Life dramatises need for 'double ...

Watch the ad films conceptualised by Contract India here

Premium
AR Rahman and Horlicks offer melodious learning tips for children
Premium
4 hours ago

AR Rahman and Horlicks offer melodious learning ...

Watch the film conceptualised by FCB Ulka here

Premium
Dentsu Aegis sees in-housing as opportunity: Tim Andree
Premium
7 hours ago

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO

Premium
Opinion: The world needs more voices like Diet Prada
Premium
22 hours ago

Opinion: The world needs more voices like Diet Prada

How social media is empowering common people to take a stand against top luxury brands and leading personalities