UK-born beer brand Newcastle’s ‘If We Won’ campaign in the US has come to a close, after evoking strong responses on social media.
This is the last video (above) to be updated on the campaign site (IfWeWon.com). The campaign urged Americans to celebrate ‘Independence Eve’ on 3 July instead of their Independence Day, 4 July. The humorously provocative message was that the USA would have been better off on many counts, had it lost its war for independence to the Brits.
The last video’s title says ‘apology’, but it’s actually the opposite. Check it out.
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4 hours ago
Watch the film conceptualised by Ogilvy here