Campaign India Team
Jul 07, 2014

MMGB: Ifwewon.com culminates with non-apology from Newcastle, via Liz Hurley

Watch the video from the Droga5 campaign here

UK-born beer brand Newcastle’s ‘If We Won’ campaign in the US has come to a close, after evoking strong responses on social media.
 
This is the last video (above) to be updated on the campaign site (IfWeWon.com). The campaign urged Americans to celebrate ‘Independence Eve’ on 3 July instead of their Independence Day, 4 July. The humorously provocative message was that the USA would have been better off on many counts, had it lost its war for independence to the Brits.
 
The last video’s title says ‘apology’, but it’s actually the opposite. Check it out.
 
Have a great work week.
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Gaana announces launch of social videos platform ...

Gets singers like Neha Kakkar and Darshan Raval to launch content

22 hours ago

TikTok ban to cost 'influencers' on the platform Rs ...

The Indian Institute of Human Brands studied the earnings of the top influencers on the platform

22 hours ago

Marketing in times of crisis: Mastercard's global ...

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

23 hours ago

Jayakanthan R wins second edition of Campaign's ...

Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively