Campaign India Team
Jul 07, 2014

MMGB: culminates with non-apology from Newcastle, via Liz Hurley

Watch the video from the Droga5 campaign here

UK-born beer brand Newcastle’s ‘If We Won’ campaign in the US has come to a close, after evoking strong responses on social media.
This is the last video (above) to be updated on the campaign site ( The campaign urged Americans to celebrate ‘Independence Eve’ on 3 July instead of their Independence Day, 4 July. The humorously provocative message was that the USA would have been better off on many counts, had it lost its war for independence to the Brits.
The last video’s title says ‘apology’, but it’s actually the opposite. Check it out.
Have a great work week.
Campaign India

Related Articles

Just Published

4 hours ago

Tata Sky frees certain services, urges consumers to ...

Watch the film conceptualised by Ogilvy here

11 hours ago

Virtual experiences firm XP&D Be.Live launched

The agency is a collaboration between XP&D, Multi TV and FCB India

11 hours ago

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share

15 hours ago

Dentsu rolls out DAN Solutions in India with ...

Devanthan also elevated as chairperson of Creative Line of Business