Campaign India Team
Feb 11, 2019

MMGB: Australian team puts Virender Sehwag on babysitting duties

Watch the promo for the upcoming India-Australia series conceptualised by Taproot Dentsu here

Star Sports has used the recent 'babysitter' episode between Rishabh Pant and Tim Paine to build anticipation for the upcoming India-Australia T20 and ODI series.
The film shows a group of children wearing the Australian cricket team jersey entering a dressing room. Inside the room is their babysitter, Virender Sehwag. 
Gautam Thakar, CEO, Star Sports, said, "The campaign amplifies the fun banter that all fans look forward to in every India vs Australia series."
Santosh Padhi, CCO, Taproot Dentsu, said, “Cricket banter gets a lot of attention in popular media and Paine’s remark has provided grist to our creative mill. The Aussies are good sports and we’ve used their dig against them, to set up a face-off between the two teams. A cheeky personality like Sehwag was an easy choice as the celebrity face for this campaign.”
The series is set to begin on 24 February 2019. 
Campaign India

Related Articles

Just Published

8 hours ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

8 hours ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

8 hours ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging