Watch the film conceptualised by the in-house team at Apple here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With a bold satire on societal labels, the apparel bran’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
