So it’s not the robots clicking, but a child. And the decisions made on the basis of those clicks on a ‘Buy Now’ ad online, impacts business across the chain.
Here’s to starting your short work week with a smile.
Sep 30, 2013
MMGB: Adobe underlines need to understand who’s clicking
Watch the ad film created by Goodby Silverstein & Partners
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
+(1).jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Awards
10 hours ago
CIDCA 2025: The Jury Has Spoken (Once), and They're ...
The Campaign India Digital Crest Awards (CIDCA) return in 2025 for their sixteenth edition, carrying forward a proud legacy of recognising India's most innovative, effective and result-driven digital marketing campaigns
Advertising
17 hours ago
Meta’s India penalty turns spotlight on consent ...
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
Marketing
18 hours ago
How a bad brand name can kill future growth
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.
Media
19 hours ago
40% of agency executives see retail media as a ...
WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on-year.
