Campaign India Team
May 08, 2015

Microsoft gets Saina Nehwal to spread hope for sports in a school for girls

Watch the film conceptualised by J Walter Thompson here

Microsoft has release the second film as part of its digital #MakeItHappen campaign. The video is a follow up to the film featuring Kangana Ranaut and features badminton ace Saina Nehwal. The film has been conceptualised by J Walter Thompson and aired on 17 April.
Like the previous film, this too starts with a disclaimer that the film is not based on real events, but real hopes. 
It tells the story of sports teacher Sabastian Joseph and his fight to get sports amenities for his students. Joseph works at an all girls school and is seen talking about the lack of sports facilities at the school. He talks about his fruitless attempts at getting the equipment in for his children. He has written to the school board and tried talking to the principle, unfortunately he has not gotten a positive response.
The film cuts to an interview with the schools principle, who says that since he runs a girls school, there is no place for money being spent of sports. The reasons that the money is better spent on building labs for the students. He justifies his stance by stating that his school has an 65.4 per cent pass rate and good grades are what will make his student successful in life.
The film fades out to a message that informs viewers that Joseph has set up a special call for the principle.
As the film fades back in, we see Joseph walk into the principal’s office, Microsoft phone in hand, asking the principle to talk with someone. He is then seen dialing out using Skype. It is revealed that the person whom he was trying to reach was Nehwal.
After the two exchange pleasantries, Nehwal congratulates the principle on his schools outstanding academic record. She goes on to tell him that sports too is important and that women can make a career out of sports. She reasons that with dedication, motivation and support from educators, greatness can be achieved.
The film fades out and music begins to swell. A time-lapse is seen of the school installing various sports amenities for its students.
The film ends with a super that reads, Dreams, hope, ambition.
Client: Microsoft
Creative agency: J Walter Thompson


Campaign India

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