Meesho has launched a campaign ‘Humara Mission Sabse Kum Commission’ (our mission, take the least commission), to create awareness about the ease of doing business for suppliers.
Conceptualised by Wunderman Thompson, the film showcases how successful sellers grow their business using Meesho and earn higher profits than before.
The film showcases two people engrossed in a game of carrom, with each having a companion root for them. When the one who seemingly always eyes profit, loses, the other one is happy and mocks him. The game's loser then tells him that although he lost, he doesn’t lose due to giving too much commission while doing business. The winner is distressed when told about the benefits reaped by Meesho’s users.
Vidit Aatrey, founder and CEO, Meesho, said, “At Meesho, we are aware of the struggles that small sellers go through to do business online- from listing products to handling logistics and payments. With this campaign, we intend to put forth the idea of leveraging the scope of digital to enhance MSME’s sales and help their business to grow. They are just one step away from selling online and doing business with ease without having to worry about hefty commissions.”
Harshit Madan, general manager and VP - selection growth, Meesho, said, “The intent was to communicate how easy it is to do business with Meesho. With commission as low as 1%, any small business can look at saving costs on various aspects such as shipping, logistics, payment options and use those budgets to grow their business while Meesho takes their products across the country at no added cost. Our focus is on enabling small businesses to unlock growth online and on Meesho. So far, we’ve been able to do that for 100K+ such businesses, and the goal is to take it to millions of small businesses, staying true to our vision.
Added Sameet Ali Soni, senior creative director, Wunderman Thompson, "Meesho as a brand strives hard towards offering the lowest commission rates to their sellers. This film establishes that proposition with a catchy creative expression and demonstrates how a Meesho adopter is at ease while doing business."
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