Campaign India Team
Oct 25, 2016

Maruti gets Ranveer to showcase Ciaz Smart Hybrid advantage, says 'Simply enjoy the drive'

Watch the ad film conceptualised by Hakuhodo Percept here

Maruti Suzuki has rolled out a TVC for its Ciaz Smart Hybrid sedan. The film has been conceptualised by Hakuhodo Percept and features Bollywood actor Ranveer Singh behind the wheel. 
The film opens with shots of the car. As the focus shifts inside, Singh asks, "You know how difficult it is to regenerate energy?" A voice over introduces the ISG motor in the Ciaz Hybrid, which generates energy when the car brakes and utilises this when it starts moving again. The visuals showcase the process with animation as the car stops at a signal and starts moving. Singh says, "What you do is, simply enjoy the drive." The film ends with further visuals of the car. 
Vinay Pant, AVP, marketing, Maruti Suzuki, said, “Ciaz Smart Hybrid has changed the segment completely with its futuristic style and technology. With our new campaign, the aim was to create a communication that defines the benefits of our product effectively. The campaign thus developed meets the objective perfectly.”
Sabuj Sengupta, national creative director, Hakuhodo Percept, said, “Our main objective was to highlight the Smart Hybrid technology in an extremely futuristic and simple way. An idea that's easily understood by the Ciaz Smart Hybrid customer.” 
The film went on air on 19 October 2016.
Client: Maruti Suzuki
Brand: Ciaz
Creative agency: Hakuhodo Percept
National creative director: Sabuj Sengupta
National planning director: Jayanto Banerjee
CD art: Niloy Som
ACD copy: Tripti Kakkar
VP servicing: Amit Bhatt
Client servicing: Amiya, Mehak
Director: Paul Meyer
Production house: Matchbox Films
Campaign India

Related Articles

Just Published

2 hours ago

Asian Paints Royale Glitz steals the spotlight from ...

Watch the film conceptualised by Contract India here

3 hours ago

Equinox Films expands to gaming and virtual ...

The first genre the production house aims to enter is 'multiplayer online battle arena' (MOBA)

6 hours ago

What fast-food brands does Asia love the most?

While global quick-serve giants occupy the top-most spots in the fast-food category in our exclusive Asia's Top 1000 Brands research, local favourites still satisfy stomachs in individual markets