Maruti Suzuki has rolled out a new ad film or a revamped variant of its Alto 800. The film has been conceptualised by Dentsu Creative Impact.
The film shows a young couple out on a long drive with the man's parents in the back seat. Driving far away from the city, the couples slip into a romantic mood with the men taking the lead. The soundtrack 'My heart is beating' adds to the mood. The men even offer their respective partners a flower, and all this happens without one couple seeming to notice the other's activity. While placing her arm in a loving embrace atop a hill, the younger lady unintentionally ends up pressing the unlock button on the car key. The sound reminds the four of each others' presence and they head back to the car to continue their journey. A voice over says, "Kabhi kabhi paas aane ke liye, door jaana padta hai. Nahi waali Alto 800, toh chalein kya" (Sometimes, to get close, you need to go far. The new Alto 800. Let's go?). The film ends showcasing the new features of the car.
The film went live on Maruti's social media channels on 1 June.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
43 minutes ago
The FIR was registered in Mumbai on 17 May