Mahindra & Mahindra has launched a revamped version of its Xylo, for which Interface Communications has created a new TVC. The new TVC continues with the Xylo’s brand promise of ‘Time of your life’, and aims to give a whole new dimension to Xylo’s first makeover.
The film opens with a shot of photographer Atul Kasbekar driving the Xylo with his models. Crow droppings are then shown on his windscreen, which disgusts the models. The car then goes for an automated car wash, which not only washes the car, but also gives it a makeover. The film ends with shots of the new Xylo.
Commenting on the launch of the new campaign, Vivek Nayer, senior vice president, marketing, Automotive Division, said, “The creative idea of using a car wash to depict a make over reveals the stylish New Xylo in a fun & clutter breaking manner. And as before, the dashing fashion photographer Atul Kasbekar and his tall leggy models add to the cool and trendy quotient. We are sure that the new campaign will motivate many customers to consider the stylish new Xylo in their next car purchase."
Robby Mathew, national creative director, Interface Communications, said, “Communicating the styling changes in a vehicle can become very literal and boring. Hence the idea of a visit to a car wash which cascades into a car makeover, thus revealing the stylish new Xylo. The new Xylo is more stylish, premium, technology packed and gives enhanced value to the customer. The new advertising campaign is a refreshingly new interpretation of the makeover that the Xylo has gone through, to emerge more stylish, sleeker and spirited. The Mahindra Xylo brand is all about fun, style and having a good time with friends, and the new TVC truly lives up to the brand’s philosophy of enabling people to have the ‘Time of their Life’."
Brand: Mahindra & Mahindra
Agency: Interface Communications
National creative director: Robby Matthew
Creative director: Alan Rego
Films: Alpa Jobalia, Ashish Barot
Servicing: Santosh Ramaswamy, Manjusha Dhavan
Production House: Laughing Dog
Director: Jonathan Lennard
Producers: Gyan Correa and Janvion Rodrigues
Associate Producers: Joshua Miranda and Dylan D'souza