Livspace makes a pitch for a non-intrusive space

You no longer need to spend your precious tea time in the company of your carpenter.

 

Home interiors brand Livspace has launched its maiden brand campaign #LivspaceYourSpace with five digital films. The all-digital campaign targets working professionals looking to make homes for themselves. 

 

Created by Tilt Brand Solutions, the campaign captures the brand's USP of bringing transparency, predictability and delight into the once-in-a-lifetime home interiors process by organising the fragmented interiors ecosystem through technology.

 

It depicts the behind-the-scenes reality of creating beautiful homes -- from crumbling materials to unexpected finishes, disappearing contractors to creeping costs, through slice-of-life moments in the daily life of a young couple.

 

Kartikeya Bhandari, CMO, Livspace, said, “With growing exposure, Indians are investing money and effort in expressing their identities through their homes, which is a once-in-a-lifetime experience. Unfortunately, the absence of standardisation and process makes home interiors a gruelling, at best forgettable experience. With the home being a family’s most important environment, Indians deserve better. For our first campaign we wanted to showcase the pain points in a relatable manner, and show consumers that they can bring their desires to life in a delightful manner.”

 

Watch the second film here:
 

 

Shriram Iyer, chief creative and content officer at Tilt Brand Solution said, "Speaking to home-owners, the one thing that resonated right through is that doing up one's dream home is easier said than done. There are many things that could go wrong and most usually do! Hence we chose to build our entire creative narrative around a young couple discovering the settling-in pains of their newly designed home. We used humor to enlighten audiences about the perils of getting their interiors designed by themselves instead of an expert. And then introduced Livspace as the expert which will deliver their dream home flawlessly and effortlessly - from start to finish!"

 

Watch the third film here: