Campaign India Team
Jan 29, 2016

Kotak Life Insurance nudges the young to plan retirement, with life expectancy reminder

Watch the ad film conceptualised by J. Walter Thompson here

Kotak Life Insurance has rolled out a new film conceptualised by J. Walter Thompson. It's based on the premise that life expectancy in India has gone up by five years in a decade. 
The film shows a man celebrating his 30th birthday with a group of friends. He says, '30 means half my life is over'. His friends remind him that he's wrong and start cracking jokes telling him how he'll live longer than just 60 years. One girl gives him the usual blessing 'Sau saal jiyo balak' (you will live a 100 years). The man hears that and says that if he ends up living a 100 years, he'll need to plan something. As the friends grab a cup of tea at a street corner, the film ends introducing Kotak Life Insurance as a companion for long life, with the promise, 'Koi hai... hamesha' (Someone with you, always).
Client: Kotak Mahindra
Creative agency: J. Walter Thompson
Creative team: Nandita Chalam, Amrita Katara, Vijay Solanki.
Agency planning: Shaziya Khan
Agency servicing: Samarth Shrivastava, Rahul Chandwani, Varun Sinha.
Producer: Mekala Krishnaswamy
Production house: Jamic Films
Director (film): Nikhil Rao
Campaign India

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