Campaign India Team
Feb 09, 2016

Kit Kat infuses fun into a boarding call, urges users to do something different on every break

Watch the ad film conceptualised by J. Walter Thompson here

Kit Kat has rolled out a TVC conceptualised by J. Walter Thompson. The film went live on the brand's YouTube channel on 22 January 2016 and is currently on air.
The film is set in an airport, where an announcer makes the final boarding call for Mr Verma. Mr Verma hears the announcement but chooses to ignore it and continue shopping. The announcer who sees this through a CCTV camera is not amused. She hands over a file to a colleague and sighs saying she needs a break. She picks up a Kit Kat. As she takes a bite, she breaks into a rap-style 'Bhaag Verma Bhaag' announcement over the PA system. This startles Mr Verma, who starts running towards his boarding gate. The film ends with the announcer settling into her normal routine, while a voice over says, 'Har break hai ek mauka kuch alag kar dikhane ka' (Each break is an opportunity to do something different). 
Client: Kit Kat
Agency: J. Walter Thompson
CCO: Senthil Kumar
Campaign India

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