Karbonn Mobiles has launched a TVC for its new phone Titanium Dazzle 2. The ad film conceptualised by Chapter Five will go on-air on 20 May.
The film underlines the good looks of the phone. A man at a café goes up to the counter leaving his Titanium Dazzle 2 at the table. He returns to find a lipstick mark on the screen. He looks around to find a pretty woman re-applying the same shade of lipstick as that on the phone and smiles to himself. In another instance, a man on a bus drifts off to sleep with his earphones on. He too finds a similar mark on his phone and sees a girl getting off the bus, smiling at him. Yet another young man gets into his car to find his phone with the similar smudge. A girl blows him a kiss, which he witnesses on his rear view mirror. The film ends showcasing features as a voice over says “Titanium Dazzle 2. Hard to resist”, and an old lady plants a kiss on the phone.
Shashin Devsare, executive director, Karbonn Mobiles, said, “Our new ad campaign for Titanium Dazzle 2 is specifically targeted at 'Generation Y' who aspire for feature-packed devices which don’t compromise on aesthetics. Titanium Dazzle 2 was created specifically basis the feedback of consumers and seeks to offer the perfect combination of style with substance at a competitive price.”
Prateek Srivastava, creative director, Chapter Five, added, “The campaign aims to showcase the unapologetic attitude of today’s youth who is not afraid to express her likes and dislikes. The commercial shot in romantic locales of Romania associates Titanium Dazzle 2 with glamour and charisma due to its unparalleled aesthetic appeal and seeks to establish a connect with the 'Generation Y'. The different scenarios in the commercial showcase how Dazzle 2 captures everyone’s attention inviting admiration from all who set their eyes on the device, creatively highlighting its desirability owing to great features and aesthetics.”
Client: Karbonn Mobiles
Creative agency: Chapter Five
Creative team: Sunita Murthi, Prateek Srivastava
Director: Sunil Cherian
Production house: Fullcircle Communications