Fashion destination Jabong has launched its multi-media advertising campaign for the third edition of the ‘Big Brand Sale’ over this weekend.
The 360 degree marketing campaign has been designed to drive communication around the brand’s flagship sale that brings the biggest international and Indian brands at unimaginable prices.
The brand has launched a 30-second television commercial, where the ‘Big Brand Sale’ is depicted in a medley of fashion montages with a rap song. The film, titled, “swag ka ye khel”, speaks about Jabong’s stature as India’s swag stop.
Conceptualised and scripted by Happy Mcgarrybowen, the TVC would be aired across leading channels, covering GEC, lifestyle, music, entertainment, English and Hindi movies. The television commercials will also run in 5 and 10 second stings across select channels to drive frequency and reach. In addition, the campaign also covers print, radio, outdoor DTH (Airtel & Tata Sky) and digital, with OOH across 8 cities.
Gunjan Soni, head – Jabong, said, “The sale is all about celebration of style or swag. The campaign strongly captures the essence of Jabong as the curator of high fashion with its portfolio of top Indian and global brands, besides emphasising on the upcoming sale and its offers.”