Happy mcgarrybowen has launched its latest campaign for urban fashion-forward customers.
The digital film is supplemented by outdoor, cinema and radio. The core campaign thought, – they look so stunning, it’s criminal pronounces its accused as #FashionGuilty. It builds a world for the for the uber-stylish trendsetters and showstoppers, where mediocrity ceases to exist.
Gaurav Kackar, VP – brand marketing, Jabong, said, “Showstopper Festival is an ode to the fashion forwards and the trend makers. Every aspect of our campaign comes from a simple insight that being #FashionGuilty is something you wear on your sleeve proudly.”
Kartik Iyer, CEO, Happy Mcgarrybowen, said, “The thing about those who fiercely love fashion is that they don’t care about what others think. Some people have a certain boldness about them. The film brings this thought alive with the showstoppers celebrating their uniqueness, even if they are being judged for who they are.”
CREDITS:
Client: Jabong
Client team – Anish Rajan, Shivangi Bawa
Creative agency: Happy mcgarrybowen
CEO: Kartik Iyer
COO: Samarjit Choudhry
Creative team: Bodhisatwa Dasgupta, Sarvesh Narvekar, Avantika Viswanathan
Account management: Jay Gala, Sakshi Sharma
Production House: Asylum Films
Director: Razneesh “Razy” Ghai
Producer: Varun Mohta
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