Campaign India Team
Feb 01, 2021

InsuranceDekho quells consumers’ discomfort around health insurance

Watch the film conceptualised by Leo Burnett India here

Insurtech startup InsuranceDekho has launched its maiden TV-led campaign ‘Aap Insurance Dekho. Baaki Hum Dekh Lenge’ (You look after the insurance, we’ll take care of the rest). With this, InsuranceDekho aims to create awareness about the importance of health insurance for the common man. Leo Burnett India has conceptualised the campaign.
 
The film looks to educate people about end-to-end services offered by InsuranceDekho while demonstrating the brand’s trustworthiness. It highlights product benefits such as comparing and reviewing policies online, getting a policy at the right price, consulting an insurance expert and receiving support from a help desk, especially during claim settlements.  
 
Ankit Agrawal, CEO and co-founder, InsuranceDekho, said, “Our campaign aims to establish the importance of insurance in the life of a common man. Customers are at the core of everything we do at InsuranceDekho. We are focused on providing a hassle-free experience, from helping the customers choose the right policy up till the claim settlement. With this campaign, we seek to assure consumers that purchasing an insurance policy is a very easy task. With our offerings, we make it possible for them to move ahead.”  
 
Arjuna Gaur, director, Leo Burnett India, said, “Getting the right health plan and assistance is a tough task. The film is a metaphor, revealing the worries of people with inadequate or no health insurance policies. The challenge was to tackle a serious subject like healthcare with humour without devaluing the message. But with the right cast and chemistry between them, we were able to emphasise the importance of choosing health plans properly. And how InsuranceDekho.com is a platform that empowers people to do so while giving them end-to-end support.
Source:
Campaign India

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