(This article first appeared on CampaignLive.com)
Instagram hails the power of self-discovery in global brand campaign
The film was conceptualised by Johannes Leonardo with Facebook’s in-house shop Creative X.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Meta rolls out festive tools for India’s ad market
With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch
A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.
Publicis CEO Arthur Sadoun shoots down suggestions ...
'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.
GST simplification raises stakes for festive marketers
The overhaul trims rates on essentials and mid-range durables, but brands now face the challenge of turning sentiment into sales.