Infomedia18 has unveiled a new campaign to promote the online offering of Yellow Pages. Contract Advertising has worked on the TVC as part of the campaign, and the film talks about the ability of the service to attract new clients for advertisers.
A man sitting at his office desk spots a red card on his bookshelf. As he picks up the card, another man walks out of the bookshelf and shakes hands with him, followed by a slide that identifies him as ‘Client No. 1’. The office setting changes a bit to indicate prosperity and the man spots another red card on his couch and as he bends down to pick it, another client comes out from inside the couch. As his business prospers, he continues spotting similar red cards in the cupboard; among boxes and on the floor which help him increase his clientele. The film ends with a voiceover announcing the benefits of advertising on Yellow Pages and the online offering of their services.
Commenting on the objective campaign, Ali Siddiqi, AGM - marketing, Infomedia18 said, “The message of the campaign is that, with an added online presence, an advertiser can now find clients anywhere. Through this film, we want to position Yellow pages as an up to date, modern brand offering online solutions yet relevant to the local search market. Growing the advertiser base by tapping into a new segment and attracting advertisers with a tech savvy mindset are some of the other objectives of the campaign.”
The two-month long campaign will cover all metros and major cities across the country. The message is also driven via an integrated 360 degree campaign comprising OOH media, radio, online and print .The TV commercials has been running on the network channels, and will go on other channels in the coming weeks.
Agency: Contract Advertising
Regional creative director (Mumbai and South): Raj Nair
Production house: Studio EEKSAURUS
Producer: E Suresh