Campaign India Team
Aug 24, 2018

ICICI Bank-Man Utd partnership helps man impress his girlfriend's father

Watch the film conceptualised by Blink Digital

ICICI Bank and Manchester United recently entered a partnership through which the bank can offer Indian consumers a co-branded credit/debit card.
 
A film has now gone on-air which has been conceptualised by Blink Digital.
 
It shows how a dinner meeting between a man and his potential in-laws was going wrong. It changes when the bill arrives and the man flashes his co-branded ICICI-Man Utd card. His girlfriend's father asks him to seek his blessings and flashes his Man Utd socks. The duo start their celebrations with dabs, much like current squad players Paul Pogba and Jesse Lingard. 
 
The film went on-air on ICICI Banks' official channel earlier today. Fans of the club have taken to social media to show their displeasure about the film. 
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Images from the IAA Olive Crown Awards 2019
Premium
2 days ago

Images from the IAA Olive Crown Awards 2019

Here are images from the only advertising awards that honours brands that promote sustainability

Premium
McDonald's takes away your right to choose
Premium
2 days ago

McDonald's takes away your right to choose

As an initiative to encourage more and more people to vote, McDonald's took up a unique activation on Election Day in Hyderabad

Premium
Wunderman Thompson and The Social Street sweep the IAA Olive Crown Awards 2019
Premium
2 days ago

Wunderman Thompson and The Social Street sweep the ...

Wunderman Thompson also bagged the campaign of the year title

Premium
Ajay Row joins DAN Consult
Premium
2 days ago

Ajay Row joins DAN Consult

He will be based out of Mumbai