ICICI Bank and Manchester United recently entered a partnership through which the bank can offer Indian consumers a co-branded credit/debit card.
A film has now gone on-air which has been conceptualised by Blink Digital.
It shows how a dinner meeting between a man and his potential in-laws was going wrong. It changes when the bill arrives and the man flashes his co-branded ICICI-Man Utd card. His girlfriend's father asks him to seek his blessings and flashes his Man Utd socks. The duo start their celebrations with dabs, much like current squad players Paul Pogba and Jesse Lingard.
The film went on-air on ICICI Banks' official channel earlier today. Fans of the club have taken to social media to show their displeasure about the film.
@ManUtd what is that ICICI partnership advert about?!? Seems like Jose isnt the only one stuck in 2004 and not evolved with the times #MUFC #ICICIBank #Delete
— Kizza ��✌�� (@Kizza985) August 24, 2018
Why? Why, @ManUtd & @ICICIBank? #MUFC #ManUtd #ICICI pic.twitter.com/VnibaLPZno
— Gurpreet Singh Kharbanda (@JeeEssKay) August 24, 2018
Please deactivate this stupid idea! I will discontinue my relationship with ICICI with immediate effect.
— Bonzar (@RajaSK3) August 24, 2018
Wth was that icici bank card advert like thats embarassing @ManUtd
— Mark. (@Dxvidson_) August 23, 2018
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