Raahil Chopra
Jun 14, 2012

Hyundai i10 lends a helping 'hand' to SRK in latest campaign

WATCH the TVC created by Innocean Worldwide here

wide player in 16:9 format. Used on article page for Campaign.


Hyundai Motor India Limited (HMIL) has released its latest television commercial for the 'Next Gen' version of its i10. The commercial features brand ambassador Shah Rukh Khan along with actor Manajari Phadnis who plays the female lead. The TVC has been created by Innocean Worldwide.

The film shows how the i10 literally plays a helping hand in bringing good things to its owners. Khan is shown driving the car alone and the first good thing that happens to him is that Phadnis joins him for a drive. The weather is next up for the i10, as the rains give way to the sun during the drive. Along the drive, features such as the sunroof and the back wiper are showcased. The film ends with Khan shown parking the i10 on a beach and getting ready to watch the sun go down, with Phadnis by his side.

Arvind Saxena, director - marketing and sales, HMIL, said, “The i10 has been one of our most successful cars. With the new commercial, we want to reiterate the message that the i10 continues to be a preferred choice with competition nowhere close to it in styling, features or mileage.”

The TVC went on-air on 12 June, 2012.

Campaign India

Related Articles

Just Published

1 day ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

1 day ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

1 day ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

1 day ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.