Hyundai i10 lends a helping 'hand' to SRK in latest campaign

Hyundai Motor India Limited (HMIL) has released its latest television commercial for the 'Next Gen' version of its i10. The commercial features brand ambassador Shah Rukh Khan along with actor Manajari Phadnis who plays the female lead. The TVC has been created by Innocean Worldwide.

The film shows how the i10 literally plays a helping hand in bringing good things to its owners. Khan is shown driving the car alone and the first good thing that happens to him is that Phadnis joins him for a drive. The weather is next up for the i10, as the rains give way to the sun during the drive. Along the drive, features such as the sunroof and the back wiper are showcased. The film ends with Khan shown parking the i10 on a beach and getting ready to watch the sun go down, with Phadnis by his side.

Arvind Saxena, director - marketing and sales, HMIL, said, “The i10 has been one of our most successful cars. With the new commercial, we want to reiterate the message that the i10 continues to be a preferred choice with competition nowhere close to it in styling, features or mileage.”

The TVC went on-air on 12 June, 2012.