The iconic brand showcased the roadmap for the future in Kolkata yesterday
How does a brand that has been around for 100 years renew itself?
Britannia has its eyes set firmly on the future -- new age consumers, new products and new markets form the centrepiece of its strategy. The video highlights Britannia's vision for the future.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.
India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.
When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
