The iconic brand showcased the roadmap for the future in Kolkata yesterday
How does a brand that has been around for 100 years renew itself?
Britannia has its eyes set firmly on the future -- new age consumers, new products and new markets form the centrepiece of its strategy. The video highlights Britannia's vision for the future.
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Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)
"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.
The co-founder of Kiss Films presents his weekly sketches for Campaign India
