Campaign India Team
Aug 07, 2018

How Britannia is celebrating 100 years of existence

The iconic brand showcased the roadmap for the future in Kolkata yesterday

How does a brand that has been around for 100 years renew itself?

Britannia has its eyes set firmly on the future -- new age consumers, new products and new markets form the centrepiece of its strategy. The video highlights Britannia's vision for the future.

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Center fresh and Dharma reveal an ice breaker ...

Watch the film conceptualised by Wavemaker and Ogilvy here

2 hours ago

Srinivas Vunnava joins H+K India

Moves from Sacit Research and Consulting

3 hours ago

When advertising tries to create a change, it ...

A panel hosted by ASCI saw experts discuss the findings of the GenderNext report and explain what representation of women in advertising means to them

4 hours ago

Automotive sector accounts for bulk of new business

The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool