The iconic brand showcased the roadmap for the future in Kolkata yesterday
How does a brand that has been around for 100 years renew itself?
Britannia has its eyes set firmly on the future -- new age consumers, new products and new markets form the centrepiece of its strategy. The video highlights Britannia's vision for the future.
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Watch the campaign conceptualised by The Womb here
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Aims to bring together data science, programmatic and media tech
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The engine uses AI and ML to predict how audiences will react to creative messages in real-time
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Watch the film conceptualised by Grey Group here
