Raahil Chopra
Jan 30, 2012

Honda launches a revamped version of its City

WATCH the TVC created by Dentsu Marcom here

wide player in 16:9 format. Used on article page for Campaign.

The Honda City has undergone a facelift, for which its creative agency, Dentsu Marcom has created a new TVC. Through the TVC, Honda has communicated its change in positioning to 'exceptional' with a new tagline that reads, 'Exceptional like you'.

The film opens with a man shown leaving for work. As he leaves, his wife steps in to say bye, but her husband doesn't notice her as he leaves the house talking on his phone. The lady notices a change in her husband, as earlier she used to ask him to leave for work but he used to take a moment and smile up at her. She then feels, that he’s just lost now – in deadlines, meetings and his toys, as the man sits inside his new Honda City. When she almost gives up on him thinking ‘all men are the same’, her husband returns to their house. The wife asks him if he has forgotten something, to which the man replies ‘yes, you’. The couple then hugs each other, and the film ends with the man taking his wife along for a drive.
 
Commenting on the film, Titus Upputuru, national creative director, Dentsu Marcom said, "The film brings alive several insights that are common to most households in India (and even abroad). Man is busy with work and tends to lose a sense of who he is working for. Men tend to forget. All relationships begin on a great high and then fall into the trap of the familiar, when the relationship loses its charm. The film captures all of these insights and makes a point that success alone does not make someone exceptional. It's how the person who becomes successful handles it."
 
The film has been directed by Llyodd Baptista and the production house for the film is 7 Films.
 
Credits:
 
Client: Honda Cars
Creative agency: Dentsu Marcom
National creative director: Titus Upputuru
Creative team: Alabhya Vaibhav, Gyaan Sagar, Ashish Kumar, Kumar Saurabh
Copywriter: Titus Upputuru
Account management: Atsushi Kurokawa, Harjot Narang, Nikhlesh Jhingan, Anuj Mathur, Amritesh Kumar
Planning: Narayan Devanathan
Director: Llyodd Baptista
Production house: 7 Films
Post production studio: After
Music credits: Kartik

 

Source:
Campaign India