Brilloca has rolled out a campaign titled ‘Thoughtful is beautiful’ for its Hindware range of bath products.
The campaign has been conceptualised by MagicCircle Communications and consists of a series of films, of which one is currently on air. The films feature a couple who engage in a ‘thoughtful’ vs ‘beautiful’ debate, and while doing so showcase Hindware’s range of bathware products.
Sudhanshu Pokhriyal, chief operating officer, bath products, Brilloca, said, “Technology plays a crucial role as we navigate this new normal. Consumers have a renewed focus on health and safety which means they are ready to invest in technologically advanced products, which aids in safety and cleaning practices. The current situation is clearly accelerating the adoption of touchless, contactless products. This is particularly important in bathrooms, at home, and outside, which is why consumers are shifting towards touch-free faucets in this new normal. Keeping these consumer insights in consideration, we launched a range of environment-friendly contactless sensor faucets under Hindware. The brand is bullish to provide more innovative products including the entire touchless range of bathware products to the consumers.”
Charu Malhotra, VP and head - marketing, Bath Products, Brilloca, said, “Hindware is a household name, and has been at the forefront of industry-first designs and innovations. The new campaign objective is not only to strengthen that position but to also redefine the category conversation, which is only about aesthetics and beauty. Because the brand believes, the new age consumer is not just looking for beautiful bathroom solutions, but also features that make their lives easier. This is what led to the brand idea of ‘thoughtful is beautiful’.”
The campaign will be spread across TV, outdoor, print, radio and digital. The films will be in English, Hindi, Kannada, Telugu and Malayalam.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
6 hours ago
Watch the film conceptualised by Wunderman Thompson
8 hours ago
Agency's Delhi office will handle the mandate