Himalayan Natives, an all-natural food brand, has rolled out a campaign intending to invoke the spirit of strength and courage.
Conceptualised by Ittisa, this film aims to demonstrate strength in various forms. From a trekker climbing the snow-clad peaks, to a corporate employee taking the leap of faith to start a new venture, from a young man coming out to his parents, to an elderly joining a dance class to fulfil his lifelong passion, the film encourages consumers to channel their strength to fulfil their heart's desires.
Bhupendra Khanal, founder, Himalayan Natives, said, “I hail from the land of the Himalayas and have been lucky to have had the most delicious and healthiest of food. Now I want to extend the goodness of my homeland to the world and make access to healthy food easier via Himalayan Natives. The campaign, the messaging and the product line on the platform is something I resonate with. I truly believe that a healthy food source is what makes or breaks the mind and body.”
Sneh Sharma, CEO, Ittisa, said, “During the campaign conceptualisation, we knew that it was essential that we connect the messaging of Himalayan Natives with real-time examples. Fear of failure is human nature, but with the right reinforcement, it is possible, to overcome any hurdle. Himalayan Natives is that reinforcement.”
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