Campaign India Team
May 06, 2020

Himalaya Pure Hands pays an ode to Namaste

Watch the film conceptualised by 82.5 Communications here

The Himalaya Drug Company has rolled out a film that promotes the ancient Indian tradition of Namaste as a form of greeting.
 
Conceptualised by 82.5 Communications, the film announced the launch of The Himalaya Drug Company's Pure Hands Hand Wash and Pure Hands Hand Sanitiser with a reminder for everyone to 'keep distance, but stay social'.
 
Philipe Haydon, CEO, The Himalaya Drug Company, said, “This film captures the beauty, essence, and great wisdom of our Indian greeting, Namaste. Today, as we practice social distancing, the phenomenal knowledge and wisdom of this greeting holds great value in our lives. At Himalaya, we have always been inspired by our rich heritage. We hope that this film spreads love and happiness as well as keeps you all safe. Stay safe, stay healthy. Namaste from our hearts at Himalaya to yours.”
 
Rajesh Krishnamurthy, business director - consumer products division, The Himalaya Drug Company, added, “With our Himalaya Pure Hands portfolio of Hand Wash and Hand Sanitiser, we ensure total hand hygiene, the first step to prevent infections. At a time when it's crucial to practice social distancing in addition to hand hygiene, Namaste is the warmest and best way to greet one another. With this brand film, we wish to highlight Namaste, the beautiful Indian custom of greeting, that has become more relevant today.”
 
Sumanto Chattopadhyay, chairman and CCO, 82.5 Communications, said, “The Namaste is such a beautiful yet practical gesture with so many layers of meaning. It is wonderful to make this film for Pure Hands as a vehicle to spread the message of the Namaste—a message that is all the more meaningful during the pandemic."
 
Mayur Varma, ECD, 82.5 Communications, added, “While we are all trying our best to prevent the virus from spreading, we should keep spreading love. And a simple namaste helps us do that.”
 
Source:
Campaign India