Samsonite has launched an ad campaign for High Sierra, backpack and travel gear manufacturer. High Sierra was acquired by Samsonite 2012. The ad film has been conceptualised by Cheil Worldwide.
The ad film shows a trio, two young men and a young woman, exploring the outdoors. They're seen clicking pictures along the way using their High Sierra bags as props to stage photographs with illusions. The film ends with a voice over saying 'Pack your thrills - bags and shoes. High Sierra.'
Client: Samsonite (High Sierra)
Creative agency: Cheil Worldwide
ECD: Chang, Kyeong-sun
Creative director: Chang, Kyeong-sun
Copywriter: Won, Moon-jae/ Choi, Joong-sik
Art director: Kim, Daewon/ Jung Jin-yeol/ Kim, Sung-wook
Account servicing: Kim Jae-gwang Park, Soojung