High Sierra shows how to have fun with illusions

Watch the ad film conceptualised by Cheil Worldwide here

Jan 05, 2015 08:06:00 AM | Video | Campaign India Team Share - Share to Facebook

Samsonite has launched an ad campaign for High Sierra, backpack and travel gear manufacturer. High Sierra was acquired by Samsonite 2012. The ad film has been conceptualised by Cheil Worldwide.

The ad film shows a trio, two young men and a young woman, exploring the outdoors. They're seen clicking pictures along the way using their High Sierra bags as props to stage photographs with illusions. The film ends with a voice over saying 'Pack your thrills - bags and shoes. High Sierra.'

Credits

Client: Samsonite (High Sierra)
Creative agency: Cheil Worldwide
ECD: Chang, Kyeong-sun
Creative director: Chang, Kyeong-sun
Copywriter: Won, Moon-jae/ Choi, Joong-sik
Art director: Kim, Daewon/ Jung Jin-yeol/ Kim, Sung-wook
Account servicing: Kim Jae-gwang Park, Soojung

RELATED ARTICLES

Cheil hands Carlos Limseob Chung MD role for South West Asia

11 months ago| article

Cheil hands Carlos Limseob Chung MD role for South West Asia
MG Motor declares 'it’s a human thing to evolve' via Hector

2 years ago| video

MG Motor declares 'it’s a human thing to evolve' via Hector
Cheil Worldwide, Grey launch contrasting initiatives to tap ecommerce opportunity

2 years ago| article

Cheil Worldwide, Grey launch contrasting initiatives to tap ecommerce opportunity