HeroMotoCorp has rolled out a campaign on the theme #LoverOfLife for its Splendor PRO Classic model. The campaign has been conceptualised internally by the company and comprises of a TVC and an anthem.
The film begins at a parking lot. A young man sends out a text asking his friends if they want to have chai (tea) at the misty mountains. Some friends who receive the message get into their riding gear and onto their Splendor PRO Classic bikes.
The group rides across to the misty mountains to have that cup of tea. Accompanied by the anthem 'Lover of life', the group travels through urban and rural locales and scenic mountains, as day turns into night.
As a new day breaks, the group finally reach their destination. Jubilant, they drink the tea before heading back home. The film ends with a voice over that says, “Splendor PRO Classic. For the lover of life.”
To download the anthem, click here
Client: Hero Motocorp
Brand: Splendor PRO Classic
Concept: Internal team
(To be updated)