James Swift
Sep 01, 2015

Grey New York creates 9/11 Day campaign

The pro bono work for the 9/11 Day organization features kids born on that date 14 years ago

The nonprofit organization, 9/11 Day, has released a campaign urging Americans to do good deeds on the anniversary of the terrorist attack on the US.
Grey New York, which works pro bono for 9/11 Day, created the work. The centerpiece of the campaign is a TV spot featuring children who were born on September 11, 2001, the day of the attacks, and on one child in particular, Hillary O’Neil, who asks people to do "one good deed" on 9/11 Day.
The campaign supports the 9/11 National Day of Service and Remembrance, which was started by the 9/11 Day charity in 2002.
According to Andreas Dahlqvist, Grey New York’s chief creative officer, "When we interviewed these children born on 9/11, we quickly found out that none of them wished their birthdays were different.
"In fact, they feel strongly that they represent what’s good in the world.  They are very hopeful about the future and are determined to give back to others."
The film was shot in documentary style by Adam Reid through Bodega Studios. The campaign also includes radio announcements and social media executions encouraging people to share their good deeds.
This article first appeared on campaignlive.co.uk.


Campaign India

Related Articles

Just Published

5 hours ago

Opinion: iOS 14 and data privacy - have we finally ...

The author states how the advertising industry will be affected due to iOS14 policy changes and lists some major targeting strategies which will be impacted

6 hours ago

Acko takes the Takeshi Castle route to show no ...

Watch the film conceptualised by Leo Burnett Orchard

6 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India