James Swift
Sep 01, 2015

Grey New York creates 9/11 Day campaign

The pro bono work for the 9/11 Day organization features kids born on that date 14 years ago

The nonprofit organization, 9/11 Day, has released a campaign urging Americans to do good deeds on the anniversary of the terrorist attack on the US.
 
Grey New York, which works pro bono for 9/11 Day, created the work. The centerpiece of the campaign is a TV spot featuring children who were born on September 11, 2001, the day of the attacks, and on one child in particular, Hillary O’Neil, who asks people to do "one good deed" on 9/11 Day.
 
The campaign supports the 9/11 National Day of Service and Remembrance, which was started by the 9/11 Day charity in 2002.
 
According to Andreas Dahlqvist, Grey New York’s chief creative officer, "When we interviewed these children born on 9/11, we quickly found out that none of them wished their birthdays were different.
 
"In fact, they feel strongly that they represent what’s good in the world.  They are very hopeful about the future and are determined to give back to others."
 
The film was shot in documentary style by Adam Reid through Bodega Studios. The campaign also includes radio announcements and social media executions encouraging people to share their good deeds.
 
This article first appeared on campaignlive.co.uk.
 

 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are

16 hours ago

Iodex UltraGel brings painless testimonials to life 

Watch the films conceptualised by Leo Burnett here

17 hours ago

Live blog: News updates - week of 1 March

In the news: Fast&Up, Organic India, Tute Consult

21 hours ago

Adventures of Baldy and Beardy: An introduction

Starting 8 March, follow the adventures of a writer who is sarcastic and brave on social media along with a gifted artist