James Swift
Sep 01, 2015

Grey New York creates 9/11 Day campaign

The pro bono work for the 9/11 Day organization features kids born on that date 14 years ago

The nonprofit organization, 9/11 Day, has released a campaign urging Americans to do good deeds on the anniversary of the terrorist attack on the US.
 
Grey New York, which works pro bono for 9/11 Day, created the work. The centerpiece of the campaign is a TV spot featuring children who were born on September 11, 2001, the day of the attacks, and on one child in particular, Hillary O’Neil, who asks people to do "one good deed" on 9/11 Day.
 
The campaign supports the 9/11 National Day of Service and Remembrance, which was started by the 9/11 Day charity in 2002.
 
According to Andreas Dahlqvist, Grey New York’s chief creative officer, "When we interviewed these children born on 9/11, we quickly found out that none of them wished their birthdays were different.
 
"In fact, they feel strongly that they represent what’s good in the world.  They are very hopeful about the future and are determined to give back to others."
 
The film was shot in documentary style by Adam Reid through Bodega Studios. The campaign also includes radio announcements and social media executions encouraging people to share their good deeds.
 
This article first appeared on campaignlive.co.uk.
 

 

Source:
Campaign India

Related Articles

Just Published

Premium
Nisha Mathew Ghosh and Pooja Saxena are jurors at The One Club's global ADC Awards
Premium
12 hours ago

Nisha Mathew Ghosh and Pooja Saxena are jurors at ...

The awards celebrate excellence in craft and innovation in all forms of design and advertising

Premium
dentsu X bags the media biz of Reckitt Benckiser
Premium
13 hours ago

dentsu X bags the media biz of Reckitt Benckiser

The account was won post a multi-agency pitch

Premium
Rohan Shah to head North for The Social Street
Premium
13 hours ago

Rohan Shah to head North for The Social Street

Based out of Delhi, Rohan will work closely with CEO & founding Partner Mandeep Malhotra.

Premium
Saurabh Varma quits Publicis Groupe; Anupriya Acharya takes over as CEO, South Asia
Premium
14 hours ago

Saurabh Varma quits Publicis Groupe; Anupriya ...

In this newly created role, Acharya will be leading the entire Publicis Groupe's country agenda across India and Sri Lanka. Earlier Varma was heading Publicis communications while Acharya was in charge of Publicis media