The film opens with the words: "This year more than ever the world searched ‘Can I change'."
It takes this commonly searched phrase and uses it to depict people’s desire for new possibilities and beginnings over the past 12 months.
A montage of footage shows people sharing how they’ve plucked up the courage to leave their jobs, change their hair styles, move to new cities, and pursue their dreams.
While also intercutting this footage with notable events that have happened throughout the year.
CREDITS:
Brand: Google
Creative, production and editorial: Google Brand Studio
Music and sound design: Marcel Neumann
Color: Rick Wilson
Finish: Chapeau Studios
Motion graphics: Meister
Music artists: 2WEINYMAHONAS
Music title: Once in a lifetime, additional vocals by Kate O‘Connor
(This article first appeared on Campaign Asia)
.png&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
