Campaign India Team
Nov 17, 2016

Google Maps zooms in on traffic snarl truths, says #LookBeforeYouLeave

Watch the ad films conceptualised by Lowe Lintas here

Google has rolled out two films for its Maps offering. The films have been conceptualised by  Lowe Lintas and show scenarios that cause traffic jams across the country.
 
One of the films features people dancing in a wedding baarat (procession). As they make merry, the film slowly zooms out to show the traffic pile-up because of them. As it zooms out further, the road is showcased on Google Maps in red colour (indicating heavy traffic). A voice over indicates that when the state of traffic changes, the roads change colours. A man accesses the app to figure the fastest route to his destination given traffic conditions. The film ends with the message #LookBeforeYouLeave for real-time traffic.

Another film follows a similar pattern. Only here, a crowd has gathered outside an electronics shop to watch a game of cricket. As the team they support wins, the crowd starts celebrating. They are oblivious to the fleet of cars stuck in traffic because of their revelry.
 
The films were published on YouTube on 15 November 2016.
Source:
Campaign India