Watch the film created by Leo Burnett India here
In its latest digital film, Google India showcases the power of the Internet Saathi. The film has been conceptualised by Leo Burnett India.
Using examples from diverse fields like lemon grass farmers to channapatna toy makers who have been given a new lease of life thanks to one common factor in their lives -- the internet.
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
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The era of the accountable, standardised ecosystem is beginning.
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From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
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What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.
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