Watch the film created by Leo Burnett India here
In its latest digital film, Google India showcases the power of the Internet Saathi. The film has been conceptualised by Leo Burnett India.
Using examples from diverse fields like lemon grass farmers to channapatna toy makers who have been given a new lease of life thanks to one common factor in their lives -- the internet.
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Was digital practice lead (West) at MSL prior
Aims to be a 'hyper-bundled' advertising agency that offers all services under one roof
Conversations at Cannes kept returning to the negative influence of social media on mental health, with other strands of the same discussion touching on harmful agency-client working relationships and the introduction of psychological "safe spaces" at work.
The global chief creative offiicer at Publicis Groupe tells Cannes that creatives can't hide behind the big idea, but need to become masters of media and step up as business partners.
