Watch the film created by Leo Burnett India here
In its latest digital film, Google India showcases the power of the Internet Saathi. The film has been conceptualised by Leo Burnett India.
Using examples from diverse fields like lemon grass farmers to channapatna toy makers who have been given a new lease of life thanks to one common factor in their lives -- the internet.
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The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
In contrast, Publicis, Omnicom and IPG all increased their revenues.
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Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
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