Campaign India Team
Oct 07, 2014

Gionee Smartphone says 'Hello India' this Diwali

Watch the ad film conceptualised by AndAnd Brand Partner here

Gionee Smartphones has launched a second leg of its festive brand campaign ‘Hello India’, which includes a TVC conceptualised by AndAnd Brand Partner. 
The film went on air on 3 October, and will be seen on national and regional television, in eight languages. 
The film commences with Gionee's claim that it adds on a new user in India every seven seconds. The different appeals of the phone for different segments of users are highlighted subsequently. First up are a group of women clicking pictures of themselves on the mobile. Their images are accompanied by a super that says, 'Hello Selfie Queens'. Similar greetings follow for gaming enthusiasts (at a railway platform), uploaders, downloaders, and show-offs (a young woman making her way to the bar at a party). The last set of visuals are of a man running towards his daughters, with fireworks in the background and clothing indicating that Diwali celebrations are underway. He gifts them a mobile handset each, as the brand signs off with the greeting, 'Hello Diwali'. 
Arvind Vohra, India head, Gionee Smartphones, said, “Gionee has had a great start in India and the brand has been received well by the Indian audience. With the new brand campaign we are looking at welcoming more users to be a part of the Gionee family. Phones have today become an extension of the personality and the campaign tries to capture these emotions and make a connect with the crowd thereby building a resonance with brand Gionee.”
This campaign will also straddle print, outdoor, radio, cinema, digital and social media.
Client: Gionee Smartphones
Agency: AndAnd Brand Partner
Account management: Shikhar Khandelwal, Deepak Nanda, Rohan Tandon
Copy: Shanam Jain, Arshia Jain, Anand Suspi
Art: Parmit Dabas, Manika Jhalanai, Harpal Singh
Production house: Doctor Films
Director: Sudhir Makhija
Post: Kuddus Shaikh, Rithesh Rai
Photographer: Pawel Labe
Campaign India

Related Articles

Just Published

23 hours ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

1 day ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

1 day ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

1 day ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention