Forest Essentials has rolled out an ad film titled, 'the power of purity' that pays homage to women in power. The film has been conceptualised by Wieden+Kennedy.
The film will be showcased on television and digital platform.
The film begins in the dead of night as a group of women pick out the purest flowers from the forest. As day breaks, they are seen heading back to a castle, where a warrior princess has just woken up. She makes her way down to the bath house, where the film cuts to a shot of the products. The maids then apply the products on princess while bathing her. The film cuts to a shot of the princess donning full battle gear riding a horse. She is anointed by the local priest and rides away into the morning.
The film ends with a super of the Forest Essentials product and the company logo.
Mira Kulkarni , founder and managing director, Forest Essentials, said, "The new ad shows that every woman has a duality. Along with her feminine beautiful side, she is strong and powerful enough to deal with any situation."
Client: Forest Essentials
Creative agency: Wieden + Kennedy
Creative team: V Sunil,Melissa Vazquez, Neha Sharma
Production house: Gang Films