Campaign India Team
Oct 31, 2018

Ford and Airtel bat for a safe Diwali on the road with Kubbra Sait

Watch the ad films conceptualised by Global Team Blue here

Ford India has partnered with Airtel to roll out a campaign to promote safe driving ahead of Diwali.
 
Conceptualised by Global Team Blue, the two videos feature Kubbra Sait. The message is to pull over to the side to respond to calls and messages during the festive season. The campaign follows a research conducted by Ford which revealed that one in every four drivers in India admit using a mobile phone while driving.

Rahul Gautam, VP - marketing, Ford India, said, “Safety is a top priority at Ford and a reason why we invest in safety features to help drivers get home safely. With our partnership with Airtel for the campaign, we wish to encourage the drivers to keep their eyes on the road and hands on the wheel at all times.”
 
Shashwat Sharma, chief brand officer, Airtel, said, “We are proud to partner with Ford to raise awareness about the perils of using mobile phones while driving. As responsible corporate citizens, both Airtel and Ford deeply care about the safety of drivers and their loved ones."
 
CREDITS:
 
Creative agency: Global Team Blue
Creative head: Sachin Ambekar
Creative director: Nitika Parmar
Production house: Play Productions
Producer: Tanya Gupta
Director: Tanvi Gandhi
Source:
Campaign India

Related Articles

Just Published

Premium
Instagram ditches 'likes': Pros and cons for influencers
Premium
2 hours ago

Instagram ditches 'likes': Pros and cons for ...

Digital marketers across Asia welcome the move, but say it won't make waves in the industry.

Premium
Sunset at the Afternoon
Premium
2 hours ago

Sunset at the Afternoon

Three decade old English tabloid announced its closure to employees yesterday

Premium
Weekend Wrap: 19 July
Premium
3 hours ago

Weekend Wrap: 19 July

In the news: Games2win, Konnections, MG Motors, Oppo, Reebok, Resulticks, World Out of Home Congress

Premium
Weekend Watch: Axe collaborates with Martin Garrix for 'these are the times'
Premium
3 hours ago

Weekend Watch: Axe collaborates with Martin Garrix ...

Watch the film conceptualised by 72andSunny Amsterdam here