Ford India has partnered with Airtel to roll out a campaign to promote safe driving ahead of Diwali.
Conceptualised by Global Team Blue, the two videos feature Kubbra Sait. The message is to pull over to the side to respond to calls and messages during the festive season. The campaign follows a research conducted by Ford which revealed that one in every four drivers in India admit using a mobile phone while driving.
Rahul Gautam, VP - marketing, Ford India, said, “Safety is a top priority at Ford and a reason why we invest in safety features to help drivers get home safely. With our partnership with Airtel for the campaign, we wish to encourage the drivers to keep their eyes on the road and hands on the wheel at all times.”
Shashwat Sharma, chief brand officer, Airtel, said, “We are proud to partner with Ford to raise awareness about the perils of using mobile phones while driving. As responsible corporate citizens, both Airtel and Ford deeply care about the safety of drivers and their loved ones."