Campaign India Team
Oct 31, 2018

Ford and Airtel bat for a safe Diwali on the road with Kubbra Sait

Watch the ad films conceptualised by Global Team Blue here

Ford India has partnered with Airtel to roll out a campaign to promote safe driving ahead of Diwali.
 
Conceptualised by Global Team Blue, the two videos feature Kubbra Sait. The message is to pull over to the side to respond to calls and messages during the festive season. The campaign follows a research conducted by Ford which revealed that one in every four drivers in India admit using a mobile phone while driving.

Rahul Gautam, VP - marketing, Ford India, said, “Safety is a top priority at Ford and a reason why we invest in safety features to help drivers get home safely. With our partnership with Airtel for the campaign, we wish to encourage the drivers to keep their eyes on the road and hands on the wheel at all times.”
 
Shashwat Sharma, chief brand officer, Airtel, said, “We are proud to partner with Ford to raise awareness about the perils of using mobile phones while driving. As responsible corporate citizens, both Airtel and Ford deeply care about the safety of drivers and their loved ones."
 
CREDITS:
 
Creative agency: Global Team Blue
Creative head: Sachin Ambekar
Creative director: Nitika Parmar
Production house: Play Productions
Producer: Tanya Gupta
Director: Tanvi Gandhi
Source:
Campaign India

Related Articles

Just Published

Premium
The future is short: How pithy clips are taking over social video
Premium
12 hours ago

The future is short: How pithy clips are taking ...

A look at TikTok's rise and other brands' quick-hitting successes.

Premium
Mumbrella to cease Asia operations
Premium
12 hours ago

Mumbrella to cease Asia operations

Mumbrella publisher Tim Burrowes announced the closure in a lengthy and honest letter just published.

Premium
You can't stay mad if your mouth is stuffed with Mini Oreos
Premium
3 days ago

You can't stay mad if your mouth is stuffed with ...

That's just science, as this fun ad by FCB Jakarta proves.

Premium
Real Kashmir showcases 'unreal fan' stories
Premium
3 days ago

Real Kashmir showcases 'unreal fan' stories

Watch the film conceptualised by Cheil India here