Fogg is the secret to a 'zabardast' day

Vini Cosmetics has rolled out a new TVC for its deodorant brand Fogg. 

 

Conceptualised by The Womb, the film is set to a 'Mood Mast Hai' jingle. It shows a group of men enjoying themselves on the streets. The secret to their high spirits is Fogg as the voice over says that a day that starts with Fogg is bound to be great.

 

The film was shot internationally to give the brand a more 'premium feel' informed The Womb's Kawal Shoor.