Flipkart has launched an ad film to support its end of season sale. The ad film has been conceptualised by Lowe Lintas.
The TVC continues with Flipkart’s recent ‘Luggage’ commercial. The ad film features the same duo at the wedding as the girl can be seen browsing through the portal’s app and a look at the screen indicates the ongoing sale period. The boy comes around asking in jest if she is looking to buy something for him. In all seriousness she asks him what his shirt size is. He gives the number as she mulls that the same size shirt would fit Varun too. The boy looks on, a tad disappointed and puzzled. She asks the boy to lighten up the atmosphere and mentions that Varun is her cousin brother. A voice over at the end announces the sale with a super reading, ‘Happy times are here’.
Credits:
Client: Flipkart
Creative agency: Lowe Lintas
Creative: Arun Iyer, Rajesh Ramaswamy, Ujjwal Kabra, Indrasish Mukherjee, Adarsh Atal
Business: GV Krishnan, Anand Narayan, Kunal Madhavdas, Pritika Gupta, Sandhya Subramaniam
Planning: S Subramanyeswar, Vishal Nicholas
Producer: Curious Films
Director: Vivek Kakkad
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