Are you someone who is quite confused and frazzled with how you can manage your finances and lifestyle decisions? Finserv Markets enters the picture to show you just how it can be done. The company’s most recent ad campaign, #AbChoicesHueAasaan featuring Sumeet Raghavan, adopts a central route of communication where they show how he is unable to manage his day-to-day financial and shopping needs. The protagonist has been shown in multiple slices of life situations, where he is comically struggling to find the right solution for himself and his family’s needs.
The objective of this campaign was to establish Finserv Markets, an initiative by Bajaj Finserv
, as a One Marketplace proposition which offers financial services as well as lifestyle products under one single roof.
Finserv Markets makes use of tongue-in-cheek humour complimented by situational comedy to create awareness. Sumeet Raghavan has always been someone who has executed roles around the life of a common man and this helped develop a brand positioning for Finserv Markets – that of solving the needs of a common man in everyday life.
The campaign hashtag #AbChoicesHueAasaan resonated with the audience and spoke about how Finserv Markets is making it a point to simplify the decision-making required for buying financial and lifestyle products. The brand positioning of “Choices and Convenience” becomes its USP and assists in differentiating the brand from competitor brands. Moreover, Rohan, the protagonist is shown to be someone whom anyone can easily resonate with from all parts of our country.
The brand film has done a phenomenal job of communicating all its product categories in a manner that brings forth the USP and ensure a better brand recall in the mind of the viewers.
Conceptualised by the internal Brand team at Finserv Markets and curated by Grapes Digital, this campaign has brought forth the brand promise - to simplify decision-making in the world of finances and lifestyle through a refreshing approach.