Campaign India Team
Aug 22, 2017

Fastrack continues to be quirky; urges youth to 'get steamy'

Watch the film conceptualised by 22feet Tribal Worldwide here

Fastrack has rolled out a new collection of frames. A film has been created by 22feet Tribal Worldwide for the range which has been labelled the 'Get Fresh' collection.
 
The film follows Fastrack's bold theme and features two young lovers. The message is 'get steamy, get fresh'. 
 
Ayushman Chiranewala, head - marketing, Fastrack, said, “Fastrack being a young brand has always tried to be the candid voice for the millennial generation. With a brazen outlook, the brand has always stayed true to being unapologetic and bold in its communication. The new 'Get Fresh' campaign for the Fastrack frames collection is testament to the brazen nature of the brand. Our core audience who are between the age of 18-25 years, like to live their lives on their own accord, and we at Fastrack celebrate this individuality through our campaigns.”
 
CREDITS:
 
Client: Fastrack 
Agency: 22feet Tribal Worldwide
Scriptwriters: Deepak Nambiar and Ajit Deshpande
Photographer: Aniruddha Das
Art direction: Janardhan Nataraj, Smitha Alva
Account manager: Yash Singh Dabi
Account director: Ramraaj Raghunathan
Creative: Suhasa Dutta and Nischal Masand
Production (Video): CATNIP
Director: Reema Sengupta
Producer: Kunal Punjabi
Cinematographer: Premal Raval
Producer: Zain Vaziralli
Assistant producer: Manan Trivedi
Source:
Campaign India