Fastrack continues to be quirky; urges youth to 'get steamy'

Fastrack has rolled out a new collection of frames. A film has been created by 22feet Tribal Worldwide for the range which has been labelled the 'Get Fresh' collection.

 

The film follows Fastrack's bold theme and features two young lovers. The message is 'get steamy, get fresh'. 

 

Ayushman Chiranewala, head - marketing, Fastrack, said, “Fastrack being a young brand has always tried to be the candid voice for the millennial generation. With a brazen outlook, the brand has always stayed true to being unapologetic and bold in its communication. The new 'Get Fresh' campaign for the Fastrack frames collection is testament to the brazen nature of the brand. Our core audience who are between the age of 18-25 years, like to live their lives on their own accord, and we at Fastrack celebrate this individuality through our campaigns.”

 

CREDITS:

 

Client: Fastrack 

Agency: 22feet Tribal Worldwide

Scriptwriters: Deepak Nambiar and Ajit Deshpande

Photographer: Aniruddha Das

Art direction: Janardhan Nataraj, Smitha Alva

Account manager: Yash Singh Dabi

Account director: Ramraaj Raghunathan

Creative: Suhasa Dutta and Nischal Masand

Production (Video): CATNIP

Director: Reema Sengupta

Producer: Kunal Punjabi

Cinematographer: Premal Raval

Producer: Zain Vaziralli

Assistant producer: Manan Trivedi