Porter, a marketplace for intracity logistics, has appointed 22feet Tribal Worldwide to handle its digital mandate.
The account was won following a multi-agency pitch. The agency's mandate is to build brand awareness and community building..
Mohit Rathi, AVP, growth and marketing, Porter, said, “Porter is built on the promise of quality, accessibility and affordability of the service. We plan to carry these values into our next phase of growth. We are excited to bring in 22feet Tribal Worldwide to lead our digital communication as we continue to transform the logistics space.”
Ken Sekhar, EVP and national head of business, 22feet Tribal Worldwide, said, “Porter has been on an incredible journey of growth since its inception. It has revolutionised the logistics category in the country and helped several small businesses thrive in the new normal. The brand has bigger ambitions now as it looks to cement its top spot in the market, and we are excited to partner with them in this mission. I'm sure we will create a beautiful story together.
Porter is currently operational in 15 cities in India an aims to expand its presence to 40 by March 2023.