Campaign India Team
May 13, 2022

Porter assigns digital mandate to 22feet Tribal Worldwide

Account won post a multi-agency pitch

Porter assigns digital mandate to 22feet Tribal Worldwide
Porter, a marketplace for intracity logistics, has appointed 22feet Tribal Worldwide to handle its digital mandate.
 
The account was won following a multi-agency pitch. The agency's mandate is to build brand awareness and community building..
 
Mohit Rathi, AVP, growth and marketing, Porter, said, “Porter is built on the promise of quality, accessibility and affordability of the service. We plan to carry these values into our next phase of growth. We are excited to bring in 22feet Tribal Worldwide to lead our digital communication as we continue to transform the logistics space.”
 
Ken Sekhar, EVP and national head of business, 22feet Tribal Worldwide, said, “Porter has been on an incredible journey of growth since its inception. It has revolutionised the logistics category in the country and helped several small businesses thrive in the new normal. The brand has bigger ambitions now as it looks to cement its top spot in the market, and we are excited to partner with them in this mission. I'm sure we will create a beautiful story together.
 
Porter is currently operational in 15 cities in India an aims to expand its presence to 40 by March 2023. 
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

2 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

5 hours ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

6 hours ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.