Eno, from the house of GSK Healthcare, has launched a campaign titled ‘Gadbad Ko Mat Badhne Do’ (don’t let the mess grow), to highlight it’s popular proposition of six seconds cure for acidity. Adding another film to the Gadbad leg, the brand continues to tell users to not rely on home remedies, but one Eno as the solution to acidity.
The film begins with a family eating their favourite junk food. One of the members keeps a plate full of samosas for everyone to eat. Another member then suggests a family selfie. As everyone runs to click a picture, one of the members picks extra samosas and goes in for the selfie. While he's posing, he gets an acidity attack and his family members make him try various home remedies to get rid of it. When nothing helps, an elderly family member asks him to not let the gadbad continue and end the acidity with Eno. The protagonist burps six seconds after drinking Eno and is seen eating kulfi with the rest of his family, post that.
Anurita Chopra, head of marketing, India Sub Continent, GSK Consumer Healthcare, said, “As a leading brand, we have always ensured to stay ahead by creating innovative campaigns. With each year, we create brand stories that connect with audiences. Through this campaign, we’re rekindling the joyous moments of friends and family together, with food and Eno playing a central part in their fun times together. A simple selfie moment typifies a pop culture phenomenon that unifies social and age stratas.