EbixCash, a digital financing system, has rolled out its third TVC part of its ‘har khushi ke liye kaafi hai' ad campaign.
The campaign conceptualised by Chrome Pictures shows how small incidents bring happiness to one's life. This film shows a differently-abled boy visit a Paralympic game.
Robin Raina, chairman of the Board, president and CEO, EbixCash. said, “The marketing motive behind this campaign is to raise awareness about EbixCash’s products and its services and our attempt to strike a chord with the Indian population as a company with a heart - enabling longevity and mind space for the EbixCash brand, in the minds of the viewers of the campaign. It is great to see how the two ad films of the campaign have turned out. I am positive the remaining films too will be equally impactful in communicating our brand values effectively.”
Hemant Bhandari, director, producer and co-founder, Chrome Pictures, said, “This one is very special as when we thought of this Javelin script. I just loved it because of it being so simple and real as sometimes we all lose hope because of adversities in our life but then there’s always something which shows that it’s not all lost. We wanted to cast real people for this script - Zohan the kid in this film has actually lost his leg when he was very young and is still getting his chemo done. Also Akash the player in the film, lost his legs in a train accident while he was preparing for the Punjab Hockey team. But during the whole shoot process, both of them were very joyous and supportive and more optimistic than any one of us on the set."
View the first two films in the campaign.
The brand will be releasing two more ad films in the coming weeks.